Corporate Identity

Corporate identity goes well beyond a business logo, business cards and letterheads. Creating an effective corporate identity requires a deep knowledge of marketplace, a cohesive branding strategy and ability to differentiate from the other players in the marketplace.

In summary, following factors play a critical part in shaping a corporate identity that resonate with the audiences.

• Naming process: Corporation, brand, product line, flavor or variant
• Visual components: Corporate logo, brand look and feel, corporate packaging design
• Tagline(s): Powerful tool to effectively deliver your message
• Trademark and web domain name(s): It is critical to secure these intellectual properties early in the business cycle

A well designed corporate identity strategy provides strategic advantage in marketplace. It also enables an organization to achieve key brand objectives such as :

• Differentiate: providing compelling reasons for your customers to believe in your brand
• Emotional connection: Create a positive emotional attachment to the brand which creates a response in its audience without the audience seeing the product or directly experiencing the service
• Brand proposition: A brand proposition is a promise that your business must keep. It is lot easier to build brand value by fulfilling the promises that your business makes
• Embracing change: We need to change all the time because that is what leads to progress. A company unwilling to adopt is a company destined to fail
• Staying on the message: Huge marketing budgets mean little if you don't create meaningful statements for communicating with your audiences

Corporate Identity Guidelines

Large corporations spend countless hours and money to develop and refine their corporate identity guidelines. It is critical to maintain these guidelines because that's the only way to stay consistent with your corporate brand image and message to your customers. It is essential that the identity guidelines are used in a consistent manner. While corporate identity guidelines can vary from corporation to corporation, following identity elements are important enough to be addressed in every corporate identity manual that we produce.

• Corporate publications; both internal and external
• Public display and exhibition stands
• Any audio or video production including packaging of DVDs, CD-ROMS and tapes
• Advertisements & supplements material such as posters, press releases, and other promotional material
• Conference material
• Website(s)
• Communication material such as offer letters, correspondence with customers/affiliates
• Identity cards and business stationery
• Corporate merchandise

Need help with your corporate identity? Call us toll free at (800) 379-6214.