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  • Branding Strategy
  • Corporate Identity Service
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  • Competition Analysis
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Brand Architecture
Brand Architecture is how different products and services identify themselves relative to the organization. It provides strategic direction for customer interaction.
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Corporate Identity Solutions
Corporate identity goes well beyond a business logo, business cards and letterheads. We can help create a corporate identity that resonates with the audiences.
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Brand Proposition and Brand Statement

A core component of brand development is the development of brand statement. Brand statement is often referred to as brand proposition. A brand proposition should clearly identify the benefits that a consumer derives out of your brand. While a brand proposition is often focused only on the benefits that a brand offers, a good brand proposition should also includes the Unique Selling Proposition (USP) which includes benefits that no other brand can provide.

How Do You Improve Brand Proposition?

A good brand brand proposition is simple and easy to understand. Remember, a brand proposition is promise that a brand makes and it is critical that brand’s promise is easy to understand, engaging, unique, relevant (to the target audience), and consistent. It should not only address audience's current needs but their future aspirations from the brand. A good brand proposition should be able to connect with its audience on a emotional level. A strong emotional connection can create valuable brand equity.

How Important is Emotional Connection?

Scuderia Ferrari is a great example to show what a strong emotional connection can do. Ferrari retail division (US$1.5 billion revenue) capitalizes on the strong emotional connection that Ferrari brand has with its fans. Ferrari Store retail outlets operated by retail division are a masterpiece of branding and marketing sophistication. For example, in every Ferrari Store, cordoned off by a steel rope, there is an example of the Ferrari team's single-seater race car. At the entrance visitors are welcomed by the roar of a Formula 1 engine. These audio-visual elements quickly establish an emotional connection with a visitor and that's all the marketing and advertising Ferrari needs.

How About Secondary Brand Proposition?

Secondary brand proposition is defined as the expression of your brand promise without using your brand statement or products. A good marketing strategy should harvest brand equity by deploying marketing campaigns primarily based on secondary brand proposition. Nike is a great example of how to incorporate secondary brand proposition in your marketing strategy.

Need help with your Brand? Call us toll free at (800) 379-6214.

Your Brand is Everything

Brand Development

Whether you need in depth research and analysis work or just need to bounce off your ideas, we are here to help.

Brand Architecture

We can simplify your Brand Architecture to help your business organize its brands to increase visibility and effectiveness.

Brand Proposition

Your Brand Statement is often referred to as a Brand Proposition. A Brand Proposition is a promise that must be well stated and clearly understood. We can help you create a Brand Proposition that is engaging, is easily understood, and builds an emotional connection.

Brand Engagement

Brand Engagement is one of the key aspects of Brand management. Brand Engagement is defined as the process of forming an emotional attachment between a person and a brand. We can help you create that bond with your audience.