Sometime it is not what you do but how you do it. For example, when it comes to hunting most people think that a superior weapon is all they need to have a successful hunting excursion. This conventional thinking has value but it fails “Outside the box thinking” test.

To further solidify this argument, here is a good example:

Spider monkeys are very difficult animal to hunt in the Amazon rainforests. If you don’t have technology on your side, it is almost impossible to hunt spider monkeys – unless you deploy non-conventional means.

In order to catch spider monkeys, hunters in South America simply walk through the jungle and drop heavy containers on the ground. These containers have very a narrow top and a wider bottom. Inside the containers the hunters drop a special kind of nut, which is particularly attractive to the monkeys. Sometime later, the spider monkeys come down from the tops of the trees, smell the nut, but the tops of the containers are so narrow they have a tight squeeze to get their hands inside. Once they grab the nut at the bottom, their fist is too large to remove if through the opening. And the container is too heavy for them to carry.

So instead of letting go of the nut, the monkeys just sit there until the hunters come back, pick them up, and throw them in a bag.

The spider monkeys are not prepared to let go of a small nut in order to gain something far bigger – their freedom.

It’s a tragedy to see so many small business owners subscribe to this very dangerous thought process. They deeply desire a successful business, but they refuse to let go of a comfortable life in order to pursue a dream.

Face up to the reality of your REAL dream; don’t deny what you really want. Don’t allow a certain set of “comfort-zone” circumstances break the small window of opportunity to live your best life. The biggest success stories can always be traced back to an individual breaking out of their comfort zone. I hope you decide to break out of yours.