A properly optimized and efficiently run email marketing campaign can do wonders for your business. Email marketing is one of the fastest growing marketing segments. However, email marketing is not a substitute for other advertising channels such as PPC and media campaigns but rather a complimentary tool to improve conversion and grow your business. Also, not everyone will benefit from email marketing but if your business spends lot of money on marketing efforts and captures email addresses of your visitors, you are a good candidate.

Some of the emails marketing concepts are complex and not very well understood by direct marketing people. Designing and running an effective email marketing campaign requires careful planning. So what makes an email marketing campaign effective?

There is no simple answer but here are some common components of a well-run and highly effective email marketing campaign.
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